The Team Intelligence™ Engine.

The Team Intelligence Engine. $400B+ in simulation training VC proves the category — nobody cracked multiplayer. QuestWorks did.

Updated · Reviewed monthly

For the canonical company definition, see What Is QuestWorks?

Integrates with:

CliftonStrengthsEnneagramMBTI

and more!

THE PROBLEM

$400B+ into culture that doesn't stick.

The gaming generation is now the remote tech workforce. It's time for team tools to catch up.

⚔️  Teams quest

Real strengths become playable HeroTypes. The whole team plays 25-minute cinematic adventures, AI-facilitated on a fixed game day.

💡  Dynamics emerge

Open-ended quests reveal how your team communicates, leads, and handles conflict in an immersive sandbox.

✨  They evolve

Insights shape new quests. Teams build worlds they care about. Strengths become second-nature. New hires belong instantly.

the product

The platform teams actually want to use.

Cinematic. Voice-controlled. No gaming experience required.
‍
Built into their workflow, completely removed from work.
‍
Dozens of adventure genres mean every quest feels fresh and accessible. Teams look forward to game day.

the moat

Three moats. One flywheel.

(1) AI + game design IP: ExpertiseEngine™, HeroSystem™, and adaptive Quest Guide are proprietary systems combining game design, personality psychology, and AI.

(2) Data flywheel: every session generates behavioral insights that improve the AI and deepen the product’s value.

(3) Network effects: more players means better matchmaking, better experiences, and faster expansion.

THE MARKET

The window is wide open.

$400B+ Spent Yearly
Competitors Lost
67% Still Remote
2.4M Target SMEs
Fortune 100 Is RTO
$960M Niche SAM
Team Building Solutions Comparison
QuestWorks $199/team/mo $1,990/team/yr ·
Virtual Team Building
$25-100/person/event
Consultants
$2k-10k/day
Offsites
$2,500+/person
Assessments
$50-100/person
Plug & Play
Ready to implement without complex setup or planning
✓ ✓ ✓ ✗ ✗
Measurable Growth
Track and validate lasting improvements in team performance
✓ ✗ ~ ~ ✗
Actually Fun
Engaging experiences that teams genuinely enjoy
✓ ✗ ~ ✓ ✗
Continuous Practice
Ongoing practice that builds lasting team behaviors over time
✓ ✗ ✗ ✗ ✗
AI Coaching (HeroGPT™)
Private, on-demand coaching that adapts to your team’s progress and needs
✓ ✗ ✗ ✗ ✗
Behavioral Analytics
Team insights and performance data from real interactions
✓ ✗ ✗ ✗ ✗
All Quest Genres
Every theme — steampunk, pirates, sci-fi, and more
✓ ✗ ~ ✗ ✗
Work Tool Integrations
Connects with Jira, GitHub, Lattice, Linear, and more
✓ ✗ ✗ ✗ ✗
Rewards System
Built-in recognition and rewards for team achievements
✓ ✗ ✗ ✗ ✗
the journey

Traction awaits.

Every great investment begins with a few clear steps.

Morale

45/100

Chemistry

75/100

Dynamics

62/100

custom
QuestMap™
Gameplan included
uncover hidden losses with the
LootLost™
Calculator

Mark

Knight

Level

1

Level

2

Claire

Mystic

Level

1

Level

2

Greg

Wizard

Level

3

Level

4

includes
HeroGPT™
Manager copilot
track growth with
QuestDash™
for real-time insights

Mark

Knight

Level

1

Level

2

Claire

Mystic

Level

1

Level

2

Greg

Wizard

Level

3

Level

4

includes
HeroGPT™
Manager copilot
track growth with
QuestDash™
for real-time insights

Investor Quest-ions

How much time does QuestWorks take?

Companies set their own weekly time caps, with a default of 1 hour per player per week. Every game day quest runs 25 minutes. Players can also maintain their streak and stay engaged without a full session. Calendar integration picks one weekly slot at install and holds it - no coordination needed, no prep required.

Can AI really replicate a human facilitator?

Think of it like an escape room - timed puzzles expose real team dynamics. A rotating group captain drives decisions while QuestAI focuses on immersive scenarios, then analyzing player behavior for post-game feedback. Every session is dynamic and different based on player choices and strengths. We've proven this model with human facilitators (30% improvement, 100% recommendation rate) and clients like Rockstar Games and Seer Interactive. The AI recreates that magic at scale.

How does the HeroSystem™ work?

The HeroSystem™ maps each player's strengths using a proprietary personality framework rooted in game design and team psychology. Players are assigned a HeroType™ based on how they naturally approach challenges-and that profile deepens over time as they play.

How big is this market?

$100B+ TAM across global team development. $4.8B+ SAM in remote-first tech companies. $960M addressable niche in teams of 100–499 employees. At $199/mo for your team (or $1,990/year) with a PLG motion, we need less than 1% penetration to reach meaningful ARR.

What's the business model?

Team leads start with a free 30-Day Team Score, then convert to $199/mo for the team (or $1,990/year). Organic viral expansion via built-in mechanics drives cross-team adoption. Profitable from the outset, no freemium model. 0.05% of 2.4M company market penetration = $10.7M ARR.

Can QuestWorks integrate with rewards and recognition tools?

Yes. Rewards can automatically flow to existing systems and be worth in cash whatever companies determine 1 XP to be. This integrates with popular rewards platforms, reinforcing the intrinsic motivation that makes the platform sticky.

What makes this defensible?

Three moats: (1) AI + game design IP-our Expertise Engine™, HeroSystem™, and adaptive Quest Guide are proprietary systems combining game design, personality psychology, and AI. (2) Data flywheel-every session generates behavioral insights that improve the AI and deepen the product's value. (3) Network effects-more players means better matchmaking, better experiences, and faster expansion.

What are you raising?

$550K growth round. One-time angel round on founder-friendly, flexible terms - then bootstrap. Fund GTM motion, onboard 200+ teams in 24 months, create category, attract acquisition.

Who's on the team?

Asa Goldstein, Founder & CEO: 10+ years in brand strategy, marketing, and product development. 8 years in UX and game design. Led dozens of C-suite workshops focused on team alignment and cultural cohesion. Creator of ExpertiseEngine™ and HeroTypes™.

Advisory Board: Ian Hirschfeld (Fractional CTO, Founder & CTO of PlayRole), Mariah Rippee (Dir. People Ops, CIQ), Jeremy Bohnett (Ex-VP Sales, Leadr), Tony Scherba (CEO, Yeti), Bill Kenney (CEO, Focus Lab), Diane Bailey (GTM Advisor).

Companies spend $400B+ a year trying to fix culture.

None of it sticks.

Gaming figured this out decades ago.

We productized it.

82% monthly active. 100% recommendation rate.

One angel round. Then we bootstrap.

The most obvious move in decades.